So, in spite of protestations and lobbying by the British Dental Association and considerable malcontent amongst the dental community, the Care Quality Commission won't relax its registration timetable for dental practices.  So all practices will have to submit their application by 31st December and from 1st April 2011 it will be illegal to operate without CQC registration.

In bowing to the inevitable can we turn this into an opportunity?  From my experience of working with established organisations, exercises such as this one always prove beneficial to some degree.  Only when forced - usually by external forces - to re-examine what we actually do, are we honest with ourselves about our shortcomings.  Only when we re-examine our businesses do we come up with great ideas for improving our services.

As one Dentist who had attended a seminar on the subject has reported, "I noticed about half way through the morning that I was full of resignation and resentment about the whole thing, and that that wouldn't help, so gave that up!  There is no doubt that this is a great opportunity for the practice in terms of increasing effective management and patient marketing.  However, there is no getting away from the fact that there is a huge amount of work to be done, specially if it is to be used to full effect, rather than just ticking the boxes."

To my mind "lots of work" demands lots of benefits.  Why not use this process to ensure that you really are delivering a first class service to your patients and, what's more, you are able to prove it.  The benefits might even outweigh the irritation!

Please do get in touch if you'd like some help; ring me on 01608 641941 now.

Kate Ward
20th October 2010.

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